Mattel, Inc. (NASDAQ: MAT) today announced the release of Peachtree City Barbie™, the newest addition to the company’s Diversity Line—an ongoing commitment to celebrating the many ways people live, work, and grocery shop around the world.
Peachtree City Barbie™ comes complete with a signature pink-and-white toy golf cart, reusable grocery bags packed with pineapples, and a sun-ready outfit designed for cruising neighborhood paths in style. Inspired by everyday local culture, the doll reflects a community where golf carts are transportation, errands are social events, and practicality meets flair.
“Representation isn’t just about who you are—it’s about how you live,” said a Mattel spokesperson.
As part of the Diversity Line, Peachtree City Barbie™ joins a growing collection that highlights distinct communities, traditions, and lifestyles. The toy is designed with realistic molded details, durable accessories, and a premium finish that emphasizes playability while honoring real-world inspiration.
Product Features Include:
A detailed toy golf cart with rolling wheels and canopy Grocery bags filled with pineapples (because some staples are universal) Fashion-forward, neighborhood-ready outfit and accessories Compatibility with other Barbie™ dolls, vehicles, and playsets
Peachtree City Barbie™ encourages imaginative play rooted in everyday experiences and reminds kids—and collectors—that diversity can be found in the details of daily life.
Availability
Peachtree City Barbie™ will be available at select retailers and online beginning this spring.
For more information, visit Mattel.com.
About Mattel
Mattel is a leading global toy company and owner of one of the strongest portfolios of children’s and family entertainment franchises in the world. Through innovative products and inclusive storytelling, Mattel is committed to inspiring the wonder of childhood and reflecting the diverse world kids see around them.
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